CDPR Has Huge Ambitions When It Comes to Their Cyberpunk 2077 and Witcher Brands

E3 is just around the corner and we can only hope that CD Projekt RED will have something big to share about Cyberpunk 2077. Many are excited to see what they have up their sleeves this time after last years big trailer reveal. As the company gears up for E3 CDPR CEO Adam Kicinski recently discussed the upcoming title and the well known developer at the Wall Street 23 conference in Poland. Here he stated that they hope to make both the Witcher and Cyberpunk 2077 brands “eternal”.

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It seems CDPR is extremely ambitious when it comes to their plans with the company, as well as Cyberpunk 2077. And after the massive success that is the Witcher franchise, this doesn’t come as much of a surprise. A Reddit user baal80 shared an English translation of what Kicinski had to say in the interview. Here’s what Adam Kicinski had to say about not only the company, but also the development of Cyberpunk 2077. “There are producers who release games from a given series every year. We are doing something else. The most important thing is that the game is innovative and outstanding in some areas. The games we do sell for a very long time. We value the quality higher than the frequency. Yes, we would like to spend more of them and this is the plan, but we have to come to such a stage of development when we play parallel games at full speed. We would like to have two teams the size of one who works on Cyberpunk.”

He continues, saying that the ultimate goal with their games is to make their brand a massive success within the industry.  “When it comes to long-term goals, we want to grow. We are insatiable when it comes to success. Every day, we are rather less than more satisfied. We would like to develop all the time at the current pace. We want to do more games, but just as good. We also want our brands – The Witcher and Cyberpunk – to become eternal. This is a huge ambition. We want these to be brands such as the American ones that have been functioning for generations, do not grow old and fall permanently into pop culture. From a business perspective, it is a solid foundation for the future.”

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Of course if CD Projekt RED delivers on the hype that is Cyberpunk 2077 there’s no denying that the game could become a permanent and everlasting fixture in the entire industry. Their upcoming RPG is currently in development for the PS4, Xbox One, and PC, though as of right now there is no word of a set release date. Fingers crossed this is something that will be announced in a few days at E3.

What do you think about CDPR’s views on their games? Do you believe their ambitious goal is attainable? Let us know your thoughts in the comments below and don’t forget to keep it locked for updates!

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