Ever stare at a word or phrase for too long and start to lose your grip with reality? That was me pondering the latest tease for Microsoft’s Xbox E3 2019 briefing just now. It’s a simple tweet, but it’s already brought out rather imaginative speculation about what awaits us this Sunday, June 10.

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I’m hesitantly leaning toward new hardware right now. Microsoft is obviously going to talk about next-gen Xbox hardware during its E3 showcase, but what if this tweet is referring to something else, something unexpected? There’s also a line of thinking that this could be hinting at a service, or potentially a partnership with another company. Or maybe it’s Xbox-branded body wash.

I don’t know. You don’t know. Let’s hear some spitballing. We’ll circle back after the show.

Microsoft 'invited something new' to the Xbox E3 briefing screenshot



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Microsoft ‘invited something new’ to the Xbox E3 briefing