Reggie Fils-Aime Prevented Nintendo From Changing Their Logo
The former CEO of Nintendo, Reggie Fils-Aime, recently mentioned during a podcast that he’s responsible for preventing Nintendo from re-doing its logo in a graffiti style to bring in older players. The company wanted to age up the logo to separate themselves from being a kid friendly brand. Reggie admitted that reaching a broader audience was important but not at the cost of the brand identity. He changed the messaging and presentation of the brand which is apparently what attracted a broader audience. It’s clear that Reggie made the right move in saving the Nintendo logo with the success the Nintendo Switch is seeing lately.
“When I joined Nintendo, there was a sense of almost shame that Nintendo appealed to young consumers and the marketing team at Nintendo of America started doing things with the logo,” said Reggie Fils-Aime. “That classic Nintendo logo in an oval, they would put it into graffiti style, or they’d do different things to try and age up the logo, and I put a stop to that because that is not our brand. And what we needed to do was yes, appeal to a broad swatch of consumers, but we needed to do it based on what the brand stood for, and not doing it in some false way.”
“Systemically, we went through and cleaned up the presentation of the brand, but we also created messaging coupled with content that really broadened the reach,” continued Reggie. “Broadened the appeal and set the stage for all of the great products we would launch like Wii, like Wii Fit, and eventually the Nintendo Switch.” We aren’t sure what an official Nintendo logo in graffiti would look like but Nintendo is reaching older gamers with the Nintendo Switch without having to change the original logo.
Do you think Reggie made the right move? What’s your favorite gaming logo and why? Let us know in the comments below!
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Reggie Fils-Aime Saved Nintendo’s Logo