Sonic Isn’t Doing Too Hot

Sega has not been performing well on consoles. In a recent company meeting, Sega was more than aware of how poorly they had been doing on the Nintendo Switch. Games like Sakura Wars and Mario & Sonic at the Olympic Games Tokyo 2020 did not really live up to expectations. This has forced the developer to take some sort of action to change things in the future.

Mario & Sonic at the Olympic Games Tokyo 2020

Sega is by no means a failing company. They do very well for themselves on PC. But on console they just can’t get a grip. They have been in charge of the Total War series for more than a decade and have been able to do great things with that franchise. Total War might not be drawing in numbers like Call of Duty, it is still one of the biggest strategy franchises ever made and its popularity has grown significantly since the release of Total War: Three Kingdoms.

These new findings are not the end of the world. Despite being disappointed by their sales, Sega has seen a large uptick in revenue from its console games. Not to mention that millions of pre-existing games were bought this year too. Sega’s backlog sales have more to exceeded expectations. Hopefully, that is something they can build off in the future.

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Whatever they choose to do in order to combat this problem should be interesting. There are plenty of companies that either only focus on PC or console. Not both. Perhaps we could see Sega do something like that. Sometimes things just appear like they were not meant to be. Maybe the PC is the only place were Sega will be prominent.

Let us know what you think. Is there any way to crawl out of this hole?

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